Portfolio — Concept Web Design Projects | AI Hustle Moves

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6
Projects Completed
3x
Average Lead Increase
100%
Mobile Optimised
Avg Client Rating
Concept Project: Electrician Website logo

Concept Project: Electrician Website

24/7 Emergency Electricians in Manchester

Electrician

📍 Manchester

Colour Palette

Electric BlueAmber GoldDarkLight

Desktop Preview — Electrical Concept

📄 Homepage

Concept Project: Electrician Website homepage desktop

📋 Services Page

Concept Project: Electrician Website services desktop

📞 Contact Page

Concept Project: Electrician Website contact desktop

Mobile View — Electrical Concept

Homepage

Concept Project: Electrician Website homepage mobile

Services

Concept Project: Electrician Website services mobile

Contact

Concept Project: Electrician Website contact mobile

⚠️ Before Redesign

  • Outdated website from 2018 that looked unprofessional
  • No mobile optimisation — 70% of visitors were on mobile
  • No online booking system — phone was the only way to book
  • Confusing navigation buried key services
  • No clear call-to-action — visitors didn’t know what to do next
  • Not ranking on Google for local electrician searches

✅ After Redesign

  • Modern mobile-first design with instant online booking
  • Designed to capture and convert more qualified leads through prominent CTAs
  • Prominent ‘Call Now’ and ‘Book Online’ buttons on every page
  • SEO-optimised service pages ranking on page 1 of Google
  • Google Business Profile integration with live reviews
  • Trust signals prominently displayed (NICEIC, reviews, response time)
40%
More Leads
60min
Response
Rating
5K+
Jobs Done

About the Project

Concept Project: Electrician Website is a NICEIC-approved 24/7 emergency electrician company serving Manchester and Greater Manchester. They specialise in domestic and commercial electrical services, EV charger installation, fault finding, lighting design, and smart security systems. With years of experience but no online presence, they needed a website that matched their professional reputation.


Concept Project: Plumber Website logo

Concept Project: Plumber Website

24/7 Emergency Plumbers in Leeds

Plumbing

📍 Leeds

Colour Palette

Deep NavyCyanDarkLight

Desktop Preview — Plumbing Concept

📄 Homepage

Concept Project: Plumber Website homepage desktop

📋 Services Page

Concept Project: Plumber Website services desktop

📞 Contact Page

Concept Project: Plumber Website contact desktop

Mobile View — Plumbing Concept

Homepage

Concept Project: Plumber Website homepage mobile

Services

Concept Project: Plumber Website services mobile

Contact

Concept Project: Plumber Website contact mobile

⚠️ Before Redesign

  • No website at all — only word-of-mouth referrals
  • No online booking system for emergency services
  • No way to showcase services or build trust online
  • Losing customers to competitors with professional websites
  • No emergency contact system outside of phone hours
  • No way to collect customer reviews or testimonials

✅ After Redesign

  • Professional website with 24/7 emergency booking system
  • Optimised to maximise phone call conversions from local search traffic
  • Service area pages for local SEO across West Yorkshire
  • Trust signals: Gas Safe badge, reviews, response time
  • Instant quote forms for non-emergency enquiries
  • Google Business Profile with 1,200+ reviews
3x
More Calls
12K+
Callouts
45min
Response
Rating

About the Project

Concept Project: Plumber Website is a Gas Safe registered emergency plumbing company in Leeds, West Yorkshire. They offer 24/7 emergency callouts, boiler installation, bathroom fitting, drainage services, and central heating. Despite their strong local reputation, they were losing customers to competitors who had professional websites.


Concept Project: Restaurant Website logo

Concept Project: Restaurant Website

Modern Indian Kitchen in Bristol

Restaurant

📍 Bristol

Colour Palette

Saffron GoldForest GreenDarkCream

Desktop Preview — Restaurant Concept

📄 Homepage

Concept Project: Restaurant Website homepage desktop

📋 Services Page

Concept Project: Restaurant Website services desktop

📞 Contact Page

Concept Project: Restaurant Website contact desktop

Mobile View — Restaurant Concept

Homepage

Concept Project: Restaurant Website homepage mobile

Services

Concept Project: Restaurant Website services mobile

Contact

Concept Project: Restaurant Website contact mobile

⚠️ Before Redesign

  • Only had a PDF menu on a Facebook page
  • No online reservation system — phone bookings only
  • Outdated photos that didn’t reflect the quality of food
  • No way to capture customer data or build an email list
  • No showcase for private dining or events
  • Losing weekend bookings to restaurants with online systems

✅ After Redesign

  • Beautiful website with integrated online reservation system
  • Interactive menu with professional food photography
  • Designed to streamline the reservation process and reduce abandonment
  • Email newsletter signup for promotions and events
  • Instagram feed integration showing latest dishes
  • Private dining enquiry forms with automated responses
60%
More Bookings
#3
TripAdvisor
612
Reviews
🏆
Demo Feature

About the Project

Concept Project: Restaurant Website is an award-winning modern Indian restaurant in Bristol, blending traditional Indian flavours with contemporary technique. They offer an à la carte menu, a 7-course tasting menu, private dining, and a cocktail bar. TripAdvisor ranked them #3 in Bristol. They needed a website that reflected their premium dining experience.


Concept Project: Dental Practice Website logo

Concept Project: Dental Practice Website

Family Dentist in Birmingham

Dental Practice

📍 Birmingham

Colour Palette

TealBright TealDarkOff-White

Desktop Preview — Dental Concept

📄 Homepage

Concept Project: Dental Practice Website homepage desktop

📋 Services Page

Concept Project: Dental Practice Website services desktop

📞 Contact Page

Concept Project: Dental Practice Website contact desktop

Mobile View — Dental Concept

Homepage

Concept Project: Dental Practice Website homepage mobile

Services

Concept Project: Dental Practice Website services mobile

Contact

Concept Project: Dental Practice Website contact mobile

⚠️ Before Redesign

  • Cluttered, outdated website with confusing navigation
  • No online booking — all appointments by phone
  • Patient information buried in downloadable PDFs
  • No mobile optimisation — 65% of visitors on mobile
  • High bounce rate and low engagement
  • Staff overwhelmed by routine appointment phone calls

✅ After Redesign

  • Clean, calming design with 24/7 online booking system
  • Patient portal access for forms and history
  • Designed to reduce admin burden by automating routine appointment booking
  • Treatment pages with clear pricing and descriptions
  • New patient offer landing page driving conversions
  • Mobile-first experience with tap-to-call and directions
50%
Fewer Calls
8K+
Demo Metric
Rating
6
Dentists

About the Project

Concept Project: Dental Practice Website is a modern family dental practice in Birmingham, CQC registered with 6 dentists and patient-focused design. They offer general dentistry, cosmetic treatments, orthodontics, dental implants, sedation for nervous patients, and emergency care. They needed a website that made booking easy and reduced phone call volume.


Concept Project: Roofing Contractor Website logo

Concept Project: Roofing Contractor Website

Professional Roofers in Sheffield

Roofing

📍 Sheffield

Colour Palette

Slate GreySafety OrangeDarkLight

Desktop Preview — Roofing Concept

📄 Homepage

Concept Project: Roofing Contractor Website homepage desktop

📋 Services Page

Concept Project: Roofing Contractor Website services desktop

📞 Contact Page

Concept Project: Roofing Contractor Website contact desktop

Mobile View — Roofing Concept

Homepage

Concept Project: Roofing Contractor Website homepage mobile

Services

Concept Project: Roofing Contractor Website services mobile

Contact

Concept Project: Roofing Contractor Website contact mobile

⚠️ Before Redesign

  • No online presence at all — only flyers and word-of-mouth
  • No project gallery to showcase completed work
  • No quote request system — phone was the only contact method
  • Competitors dominating Google search results in Sheffield
  • No way to communicate the 25-year guarantee or trust signals
  • Losing tenders to companies with professional websites

✅ After Redesign

  • Professional website with project gallery and case studies
  • Instant quote request forms with photo upload
  • Engineered to maximise enquiry conversions with clear, compelling CTAs
  • Ranking on page 1 of Google for ‘roofer Sheffield’
  • 25-year guarantee prominently displayed on every page
  • Finance options page making larger projects more accessible
2x
Conversion
2.5K+
Roofs
25yr
Guarantee
Reviews

About the Project

Concept Project: Roofing Contractor Website is a professional roofing contractor in Sheffield, South Yorkshire, with decades of experience and a strong project portfolio. They offer roof repairs, new roofs, flat roofing, roof cleaning, fascias and guttering, and commercial roofing. NFRC registered with a 25-year workmanship guarantee. They needed a website to compete with larger roofing companies online.


Concept Project: Hair Salon Website logo

Concept Project: Hair Salon Website

Premium Hair Salon in Manchester

Hair Salon

📍 Manchester

Colour Palette

Rose GoldCharcoalDarkBlush

Desktop Preview — Salon Concept

📄 Homepage

Concept Project: Hair Salon Website homepage desktop

📋 Services Page

Concept Project: Hair Salon Website services desktop

📞 Contact Page

Concept Project: Hair Salon Website contact desktop

Mobile View — Salon Concept

Homepage

Concept Project: Hair Salon Website homepage mobile

Services

Concept Project: Hair Salon Website services mobile

Contact

Concept Project: Hair Salon Website contact mobile

⚠️ Before Redesign

  • Instagram-only presence with no website
  • No booking system beyond Instagram DMs
  • No price transparency — clients had to message for prices
  • High no-show rate with no reminder system
  • No way to showcase portfolio or stylist profiles
  • Losing clients to competitors with online booking systems

✅ After Redesign

  • Elegant website with integrated online booking system
  • Full price transparency on all services
  • Built to minimise no-shows with automated appointment reminder flows
  • Stylist profiles building personal connections with clients
  • Gallery showcase of recent work and transformations
  • Online gift voucher sales generating passive revenue
70%
Fewer No-shows
12
Stylists
Rating
892
Reviews

About the Project

Concept Project: Hair Salon Website is an award-winning premium hair salon in Manchester’s Northern Quarter, with a team of 12 expert stylists. They offer precision cuts, colour artistry, treatments, bridal hair, and makeup services. They relied entirely on Instagram and were losing clients to salons with online booking.


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