The work
Six builds you can walk through.
Complete concept builds for six kinds of local UK business — the design, the structure, and the decisions behind them. Open any of them and see exactly the standard you would get.
Important — these are demonstration builds created in-house. The businesses are not real, they are not clients, and no performance figures are claimed for them. Named client case studies will replace them as projects complete.
Electrician · Manchester
SparkWave Electrical
An emergency electrician needs one thing from a website: let someone in trouble reach you in two taps. The build leads with call-now and book-online, and treats everything else as secondary.
- Instant booking
- Tap to call
- Local service areas
Plumbing & heating · Leeds
PipePro Plumbing
Built for a trade running entirely on word of mouth. Out-of-hours booking, service-area pages for the towns actually covered, and review collection built into the job flow.
- Out-of-hours booking
- Service-area pages
- Review engine
Restaurant · Bristol
Saffron & Sage
Replaces the PDF-menu-on-Facebook problem. Online reservations, a menu you can actually read on a phone, and a private-dining enquiry route that does not rely on someone answering the phone at service.
- Online reservations
- Readable menu
- Enquiry forms
Dental practice · Birmingham
BriteSmile Dental
A practice site where the navigation gets out of the way. Online booking around the clock, a patient area for forms and history, and directions one tap from anywhere on the page.
- 24/7 booking
- Patient area
- Tap for directions
Roofing · Sheffield
Summit Roofing
Roofing is won on evidence. This build is structured around a project gallery, with quote requests that let someone photograph the problem and send it straight from the roadside.
- Project gallery
- Photo quote requests
- Local search
Hair salon · Manchester
Lumière Hair
For a salon booking through Instagram DMs. Online booking with automated reminders to cut no-shows, a full published price list, and stylist profiles so people can choose who they sit with.
- Online booking
- Automated reminders
- Published prices
What they have in common
Every build starts from how the enquiry actually arrives.
A roofer, a dentist and a salon all need different pages — but each one is designed backwards from the moment a customer decides to make contact.
Fast on a phone
Most of your visitors are on mobile data, standing somewhere. If it is slow there, nothing else on the page matters.
One obvious action
Every page has a single thing it wants the visitor to do, and it is never hidden behind a menu or below three screens of scrolling.
Findable locally
Service-area pages and a properly set up Google Business Profile, so you appear for the towns you actually cover.
Be one of the first
These are concepts. Yours would be the real one.
We are looking for local service businesses to build for next, at the Founding 50 price, in exchange for being able to show the work with your name on it.
